Charting a New Course | Origin: AD108R
This is a general discussion forum for the following learning topic:
Best Practices in an Ethical Enrollment Process --> Charting a New Course
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
I learned that 100 qualified leads does not equal 100 enrollments. Unfortunately, not all senior executives understand this funnel and expect more enrollments based on the number of inquiries we receive. by educating them, we can better forecast more accurate enrollments, which will help in the budgeting process.
I learned that this is a mutual relationship. It is not about the student filling out paperwork, but openly discussing mutual interests and goals. Developing a relationship with people is first and foremost. I plan to follow up more regularly with my leads to ask them how they are doing in their endeavors, goals, and plans.
I have learned of meeting a student eye-to-eye on their goals so that they have an experience that would motivate them to be more invested in their learning experience and in turn, this is good for the organization.
The information conveyed emphasizes the importance of building personal experiences, rapport, and trust with students when discussing goals and motivation.
It is important to be thoroughly prepared to provide information to a potential customer. Create a bond and display confidence in the product.
Sales skills and people skills involve establishing trust, providing empathy and the ability to honestly explain product knowledge. Integrity and honest communication build trust whereby the student will come to understand that you are an ethical person.
I learned the importance of the process and bonding with the applicant
I plan to simply listen to what the student are saying and then asked about motivations. Once I have identified what motivates the student, I can then communicate a plan that works best for the student overall. Building a rapport with the student and stating my intentions will strengthen the relationship.
On this Course I have learned the importance of taking the correct steps to connect and bond with the student. I learned that following Ethical Enrollment Process is key to success.
I learned the importance of Attitude and People Skills, not just product knowledge. Sometimes we get too excited about what we're discussing and want to just dump information on students, but this process needs to be more collaborative.
Building trust and understanding the need of all applicants and the challenges they may face is important. The value of an education is based on proper information and a relationship with their admissions advisor
I learned that establishing a framework ensures all relevant information is covered. A framework can prevent admission reps from appearing scattered and unfocused. Frameworks prevent pre-conceived notions about prospects.
I have learned that developing a positive relationship from the very start is important. Attitude is very important too.
It is essential to establish a specific framework to ensure that the enrollment process is conducted in the highest level of efficiency and consistency. The enrollment process is such a critical part, not only for the school, but for prospective students to explore career goals and to determine if the student and school are a good fit. Developing relationship and raport is also very critical in the enrollment process.
I thought I had a strong understanding of admissions before taking this course. However, the deeper dive into the processes and systems involved has been eye-opening.
I love the thought in the third stage that discussing helping the individual be an active participant in understanding their current situation and where they want to be.
No matter how good you know your product, the personality and people skills are way more important (not all of it) but I learned that caring for the student beyond achieving a sale is also important for an ethical process.
Comment on Brooke Pollard's post: Agreed!
Building a relationship with trust, communication and over the top effort and service will lead to a student's success!
