Get Your Students Hired
This is a general discussion forum for the following learning topic:
Compliant Interactions: Acting with Integrity --> Create Transparency: Representations
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
Adopting ethical marketing practices that prioritize honesty over embellishment helps institutions build trust. This includes avoiding misleading claims in promotional materials, comments made by departments (enrollment, FA, and others), as well as what is on the website. It is appropriate to use data and cite where it came from if its a third party. It is why reviewing disclosures annually makes sure all departments can give accurate and relevant information rather then general statements that can get an institution in trouble.
Its important that information is accurate and follows what is posted about your school. Make sure not to talk about any specific competitors.
Transparency and representation is a serious matter. We should state facts and truths and not giving any false or misleading information. Above all, we should be professional in our dealings and transparent.
When we create transparency with a prospective student, it forms the basis of the bond of trust. That is what is needed to form that lasting bond with a student that results in retention and ultimately graduation and hopefully their aspirations realized. When a student feels that you will be honest with them - really honest.... they will, in turn be honest with you.
Transparency and accuracy of information always build trust with prospective clients/students. Thus, employees should be mindful of what they say all the time since they represent the school/institution.
Being honest with a transparency and accruate disclosure is the key of a success in any school system.
Being careful not to give information that is absolute or using superlatives is key to gaining trust with anyone.
Being mindful of the company we represent and the prospective employees or students who might become a part of this University.
Accurate representation of facts is critical when talking with a prospective student.
Always be transparent in what you say and how you represent the school, be prepared to back up statements with facts.
Substantial Misrepresentation is very easy to do, knowing or not. For FA, this could cause the department to receive a fine, and possibly you could lose your job. I learn a new word superlative, which are different adjective words. I learned that they are not allowed to be used from the school standpoint, however, an outside source can use in relating to the school.
Any statements made must be supported by facts and sources. Saying "Our facility is the best" is a misrepresentation, But stating "Our facility was deemed the best in 2020 by _______" would be factual if supported by a credible source.
All interactions with students need to remain professional and transparent. Especially if you're networking on Facebook. It's important to make sure you're not giving misinformation nor discussing other institutions with students.
I think all of the sections in this module are intertwined. Employees need to remember that they are all representatives of the school and need to be mindful in all interactions. We cannot give false or misleading information regarding the school when discussing the program, outcomes, etc. We need to maintain transparency any time information is being discussed.