As an admissions representative, our school uses all of the advertising and marketing tools listed in the module but we have found that in our area, word of mouth is becoming our main lead source. Students talk to their friends and relatives about us and often times, we see those friends and family come in interested in programs we offer and usually enroll themselves. We have also found that even those students who have met with us and for reasons decided not to enroll, have been so impressed by our programs and our staff, they still refer friends and relatives.