I think its important to recognize great efforts amongst a team involving customer service. I know amongst my team that we often sit and have a breakfast and discuss challenging situations and how we faced them.
As important as it is to give excellent customer service- I think its just as important to reward you team for efforts well done- so they can continue to have the positive effective attitude.
How would you work with your team to keep the positive effective attitude they need to provide the best customer service possible?