Get Your Students Hired
This is a general discussion forum for the following learning topic:
Best Practices in Presenting the Value of Your Institution --> Additional Techniques for Presenting Value
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
Fostering long term trust with the student from the start of their program and throughout is key, it creates a healthy enviroment that the student most likely will never forget.
Creating an effective presentation that is informative, and engaging helps create a rapport built on trust and though an in-person setting is most desired, in these days, conversations are mostly done via phone but can still be presented in an exhilarating manner if phone skills are applied.
Use names is very important, we often get mixed with a lot of students and we dont personalize the presentation of value
Building a relationship during the interview is important and making sure that relationship continues on till they graduate is key.
It is important to uphold your values after the prospect has enrolled in the institution, not just in the beginning of the enrollment process. Being attentive and engaged plays a part in the likliness of how the prospect being there.
Collaboration across departments is essential in maintaining the school's value to students, which in turn assists in maintaining student engagement through graduation.
Customer Service is imperative to the success of any organization. I will be more intentional.
The Phone v In-Person building of value caught me attention; and challenged me to ensure that my 'voice' and 'visual' presentations have the same impact, emphasis and "wow". Made me think.
When making phone calls making sure that your tone of voice is not monotone or sounds disinterested. Using body language even when on the phone so that you are also engaged in the conversation.
When speaking on the phone, tone of voice is very important as the person cannot see your body language. Use the prospect's name about 3 times per call, and over-deliver where you can.
I appreciate that my role is engagement with the student through start and beyond. That how I talk with them greatly impact their feelings for my institution.
Admissions may be the lead in terms of attracting and enrolling prospective students, but it is an all-school effort to present value and retain students.
100% these things for over the phone value are amazing. One of the biggest things I struggle with is how to engage over the phone. It can be super easy to answer questions, or be straight forward with the person. But to build value, add to our current value, engage with these people in a way that sets them up for success in recognizing our value. I have printed all of these out and intead to practice applying these right away.
Comment on Elliot Lopez's post: Orientation is a great opportunity to have positive results since they are happy and if any concern is brought to your attention , this should addressed ASAP.
It's not always what you say, it's how you say it. Tone is everything when presenting, it helps create a seem less presentation
Mirroring tone is a good way to start but you also still need to be able to show passion about what you are speaking about, use the name to build rapport/ respect with it being more personalized, and make sure you are not distracted when speaking!
-DeeAnna