Get Your Students Hired
Make sure to give accurate and precise information when it comes to your institution and do not "guesstimate"!
I learned that stating the facts and being upfront and honest with the student about outcomes is the best way to answer any questions a student may have about enrolling in school.
As you discuss the program, you MUST give only the FACTS, something that has been proven by measurement
When talking about the school it is important to make factual statements instead of trying to oversell with false information.
It is important and better to communicate accurate information to avoid misrepresentation of information. Misrepresentation can happen often even unintentionally thats why it is good to be aware of the specifics of information.
Utilizing proper representation helps set a realistic expectations of the outcome of enrollment.
Being vigilant with word choices in conversations about the program, outcomes, ratings, rankings and such is foremost as to not imply inaccurate information.
There is an easy way to tailor our words to be more factually accurate and avoid giving any false pretenses to students.
Misrepresentation, whether intentional or unintentional, can damage the reputation of the institution and erode the trust of students and the wider community. By implementing comprehensive compliance training programs, institutions can ensure that faculty members are well-versed in the regulations, policies, and ethical standards that govern their roles.
When stating your opinion(s) be sure to declare them as opinions to prevent consequences.
Anytime you misrepresent, you are leading with false information that will eventually lead to confusion and loss of trust. Superlative statements do not really say anything substantial.
It was good to see examples of superlative statements to ensure we are informed on what is unacceptable.
The Affirmative Statements (acceptable) and Superlative Statements (unacceptable) chart is so helpful in determine what statements are acceptable to use when dealing with comment from prospective students
Using facts such a placement and graduation rates and avoiding opinions and superlative statements is one way to avoid misrepresentation.